Matt Ciciarelli

Welcome! I am a Pittsburgh-area native living in Philadelphia (via New Jersey and Florida). My product/content marketing and communications experience has spanned several industries and a host of duties. The content on this site reflects the work of which I'm most proud.

Please take a look around and see what makes me tick.

If you have any questions, don't hesitate to email me at mciciarelli76@gmail.com

Web Content

I was a freshman in college in the fall of 1994 when someone told me about this revolutionary thing called the World Wide Web. Fast forward almost three decades later and we can't imagine our lives without the Internet. Writing for the web is much different than writing for print, you need to merely pique the reader's interest and leave the more detailed information for later in the sales process.

28th January 2021

Corporate Web Site - BNY Mellon's Albridge

This is the web site for Albridge Solutions, Inc., which was its most visible customer-facing asset. I curated and maintained all content, digital collateral and directed the digital marketing team on visual appearance relative to corporate brand guidelines.

28th January 2021

eDelivery Web Site - BNY Mellon's Pershing

Prior to the spring of 2020, eDelivery was a mere afterthought for Pershing. Once the Covid-19 pandemic impacted how investors wished to receive account communications, eDelivery was thrust into the spotlight. This is the page that was created to promote eDelivery to financial advisors as a way of encouraging investors to adopt the practice. I curated all content, the collateral that is attached to it and directed the digital marketing team on visual appearance relative to corporate brand guidelines