Welcome! I am a Pittsburgh-area native living in Philadelphia (via New Jersey and Florida). My product/content marketing and communications experience has spanned several industries and a host of duties. The content on this site reflects the work of which I'm most proud.


Please take a look around and see what makes me tick. 


If you have any questions, don't hesitate to email me at mciciarelli76@gmail.com



Merger/Acquisition Communications

I've been through both sides of acquisitions and conversions — as the buyer and the seller. Writing communications and talking points from each of those perspectives are polar opposites. One has a jubilant, rah-rah feel. The other requires more sensitivity and positive reinforcement. The truly unique aspect of acquisitions is the secrecy involved. From nondisclosure agreements to pulling all-nighters, I've found these to be tornadoes of hard work that come together quickly.

Bank Acquisition - CEO Conference Call Script

This is a script I drafted for the CEO to use on a conference call with all employees when he announced that our bank was being acquired by another bank. Knowing we were a community bank with employees that have been with us for upwards of 35 years, I made sure the script walked that fine line of being informative, authoritative, but most of all reassuring and compassionate. For many of these employees, being bought by a much larger regional bank was something they never expected.